diff --git a/bookwyrm/templates/guided_tour/book.html b/bookwyrm/templates/guided_tour/book.html
index ee703e3b9..44a37f65e 100644
--- a/bookwyrm/templates/guided_tour/book.html
+++ b/bookwyrm/templates/guided_tour/book.html
@@ -7,7 +7,7 @@
 
     tour.addSteps([
         {
-            text: "{% trans 'This is home page of a book. Let\'s see what you can do while you\'re here!' %}",
+            text: `{% trans "This is home page of a book. Let's see what you can do while you're here!" %}`,
             title: "{% trans 'Book page' %}",
             buttons: [
                 {
@@ -52,7 +52,7 @@
             ],
         },
         {
-            text: "{% trans 'You can also manually add reading dates here. Unlike changing the reading status using the previous method, adding dates manually will not automatically add them to your <strong>Read</strong> or <strong>Reading</strong> shelves.<br><br>Got a favourite you re-read every year? We\'ve got you covered - you can add multiple read dates for the same book 😀' %}",
+            text: `{% trans "You can also manually add reading dates here. Unlike changing the reading status using the previous method, adding dates manually will not automatically add them to your <strong>Read</strong> or <strong>Reading</strong> shelves." %}<br><br>{% trans "Got a favourite you re-read every year? We've got you covered - you can add multiple read dates for the same book 😀" %}`,
             title: "{% trans 'Add read dates' %}",
             attachTo: {
                 element: "#tour-add-readthrough",
@@ -196,7 +196,7 @@
             ],
         },
         {
-            text: "{% trans 'If your review or comment might ruin the book for someone who hasn\'t read it yet, you can hide your post behind a <strong>spoiler alert</strong>' %}",
+            text: `{% trans "If your review or comment might ruin the book for someone who hasn't read it yet, you can hide your post behind a <strong>spoiler alert</strong>" %}`,
             title: "{% trans 'Spoiler alerts' %}",
             attachTo: {
                 element: "",
@@ -221,7 +221,7 @@
             ],
         },
         {
-            text: "{% trans 'Choose who can see your post here. Post privacy can be <strong>Public</strong> (everyone can see), <strong>Unlisted</strong> (everyone can see, but it doesn\'t appear in public feeds or discovery pages), <strong>Followers</strong> (only your followers can see), or <strong>Private</strong> (only you can see)' %}",
+            text: `{% trans "Choose who can see your post here. Post privacy can be <strong>Public</strong> (everyone can see), <strong>Unlisted</strong> (everyone can see, but it doesn't appear in public feeds or discovery pages), <strong>Followers</strong> (only your followers can see), or <strong>Private</strong> (only you can see)" %}`,
             title: "{% trans 'Post privacy' %}",
             attachTo: {
                 element: "[id^=form_review] [id^=privacy_]",
@@ -270,7 +270,7 @@
             ],
         },
         {
-            text: "{% trans '<p class=\'notification is-warning is-light mt-3\'> Continue the tour by selecting <strong>Your books</strong> from the drop down menu.</p>' %}",
+            text: '<p class="notification is-warning is-light mt-3">{% trans "Continue the tour by selecting <strong>Your books</strong> from the drop down menu." %}</p>',
             title: "{% trans 'Next' %}",
             attachTo: {
                 element: () => {
diff --git a/bookwyrm/templates/guided_tour/group.html b/bookwyrm/templates/guided_tour/group.html
index 58f627b06..cec0c5f08 100644
--- a/bookwyrm/templates/guided_tour/group.html
+++ b/bookwyrm/templates/guided_tour/group.html
@@ -74,7 +74,7 @@
             ],
         },
         {
-            text: "{% trans 'As well as creating lists from the Lists page, you can create a group-curated list here on the group\'s homepage. Any member of the group can create a list curated by group members.' %}",
+            text: `{% trans "As well as creating lists from the Lists page, you can create a group-curated list here on the group's homepage. Any member of the group can create a list curated by group members." %}"`
             title: "{% trans 'Group lists' %}",
             attachTo: {
                 element: "#tour-create-list",
@@ -97,7 +97,7 @@
             ],
         },
         {
-        text: "{% trans 'Congratulations, you\'ve finished the tour! Now you know the basics, but there is lots more to explore on your own. Happy reading!' %}",
+        text: `{% trans "Congratulations, you've finished the tour! Now you know the basics, but there is lots more to explore on your own. Happy reading!" %}`,
         title: "{% trans 'Finish' %}",
         buttons: [
             {
diff --git a/bookwyrm/templates/guided_tour/home.html b/bookwyrm/templates/guided_tour/home.html
index e9bc3d9fc..04abd70c5 100644
--- a/bookwyrm/templates/guided_tour/home.html
+++ b/bookwyrm/templates/guided_tour/home.html
@@ -6,8 +6,8 @@ const initiateTour = new Shepherd.Tour({
 });
 
 function checkResponsiveState(anchor) {
-    let menu = document.querySelector('#navbar-dropdown');		
-    let display = window.getComputedStyle(menu).display;	
+    let menu = document.querySelector('#navbar-dropdown');
+    let display = window.getComputedStyle(menu).display;
     return display == 'flex' ? anchor : '.navbar-burger';
 }
 
@@ -76,7 +76,7 @@ homeTour.addSteps([
         ],
     },
     {
-        text: "{% trans 'Search book records by scanning an ISBN barcode using your device\'s camera - great when you\'re in the bookstore or library!' %}",
+        text: `{% trans "Search book records by scanning an ISBN barcode using your device's camera - great when you're in the bookstore or library!" %}`,
         title: "{% trans 'Barcode reader' %}",
         attachTo: {
             element: "#tour-barcode",
@@ -197,7 +197,7 @@ homeTour.addSteps([
         ],
     },
     {
-        text: "{% trans 'Your profile, books, direct messages, and settings can be accessed by clicking on your name in the menu here.<p class=\'notification is-warning is-light mt-3\'>Try selecting <strong>Profile</strong> from the drop down menu to continue the tour.</p>' %}",
+            eext: `{% trans "Your profile, books, direct messages, and settings can be accessed by clicking on your name in the menu here." %} <p class="notification is-warning is-light mt-3">{% trans "Try selecting <strong>Profile</strong> from the drop down menu to continue the tour." %}</p>' %}`,
         title: "{% trans 'Profile and settings menu' %}",
         attachTo: {
             element: checkResponsiveState('#navbar-dropdown'),
diff --git a/bookwyrm/templates/guided_tour/lists.html b/bookwyrm/templates/guided_tour/lists.html
index 1ec1756b1..66aa7ccd5 100644
--- a/bookwyrm/templates/guided_tour/lists.html
+++ b/bookwyrm/templates/guided_tour/lists.html
@@ -10,7 +10,7 @@
 
     tour.addSteps([
         {
-            text: "{% trans 'This is the lists page where you can discover book lists created by any user. A List is a collection of books, similar to a shelf.<br><br>Shelves are for organising books for yourself, whereas Lists are generally for sharing with others.' %}",
+                text: "{% trans 'This is the lists page where you can discover book lists created by any user. A List is a collection of books, similar to a shelf.' %}<br><br>{% trans 'Shelves are for organising books for yourself, whereas Lists are generally for sharing with others.' %}",
             title: "{% trans 'Lists' %}",
             buttons: [
                 {
@@ -31,7 +31,7 @@
             ],
         },
         {
-            text: "{% trans 'Let\'s see how to create a new list.<p class=\'notification is-warning is-light mt-3\'>Click the <strong>Create List</strong> button, then <strong>Next</strong> to continue the tour</p>' %}",
+                text: `{% trans "Let's see how to create a new list." %}<p class="notification is-warning is-light mt-3">{% trans "Click the <strong>Create List</strong> button, then <strong>Next</strong> to continue the tour" %}</p>`,
             title: "{% trans 'Creating a new list' %}",
             attachTo: {
                 element: "#tour-create-list",
diff --git a/bookwyrm/templates/guided_tour/search.html b/bookwyrm/templates/guided_tour/search.html
index 507352e05..aa8cf7538 100644
--- a/bookwyrm/templates/guided_tour/search.html
+++ b/bookwyrm/templates/guided_tour/search.html
@@ -40,7 +40,7 @@
     } else if (localResult) {
     tour.addStep(
         {
-            text: "{% trans 'If the book you are looking for is already on this Bookwyrm instance, you can click on the title to go to the book\'s page.' %}",
+            text: `{% trans "If the book you are looking for is already on this Bookwyrm instance, you can click on the title to go to the book's page." %}`,
             title: "{% trans 'Searching' %}",
             attachTo: {
                 element: "#tour-local-book-search-result",
@@ -118,7 +118,7 @@
                 ],
             },
             {
-            text: "{% trans 'If you still can\'t find your book, you can add a record manually.' %}",
+            text: `{% trans "If you still can't find your book, you can add a record manually." %}`,
             title: "{% trans 'Add a record manally' %}",
             attachTo: {
                 element: "#tour-manually-add-book",
@@ -144,7 +144,7 @@
     }
 
     tour.addStep({
-            text: "{% trans '<p class=\'notification is-warning is-light mt-3\'>Import, manually add, or view an existing book to continue the tour.<p>' %}",
+            text: '<p class="notification is-warning is-light mt-3">{% trans "Import, manually add, or view an existing book to continue the tour." %}<p>',
             title: "{% trans 'Continue the tour' %}",
             buttons: [
                 {
diff --git a/bookwyrm/templates/guided_tour/user_books.html b/bookwyrm/templates/guided_tour/user_books.html
index 8931e428d..b1383450d 100644
--- a/bookwyrm/templates/guided_tour/user_books.html
+++ b/bookwyrm/templates/guided_tour/user_books.html
@@ -98,7 +98,7 @@
             ],
         },
         {
-            text: "{% trans 'Now that we\'ve explored book shelves, let\'s take a look at a related concept: book lists!<p class=\'notification is-warning is-light mt-3\'>Click on the <strong>Lists</strong> link here to continue the tour.' %}",
+                text: `{% trans "Now that we've explored book shelves, let's take a look at a related concept: book lists!" %}<p class="notification is-warning is-light mt-3">{% trans "Click on the <strong>Lists</strong> link here to continue the tour." %}`,
             title: "{% trans 'Lists' %}",
             attachTo: {
                 element: () => {
diff --git a/bookwyrm/templates/guided_tour/user_groups.html b/bookwyrm/templates/guided_tour/user_groups.html
index 2ca4b0029..5ce69b900 100644
--- a/bookwyrm/templates/guided_tour/user_groups.html
+++ b/bookwyrm/templates/guided_tour/user_groups.html
@@ -28,7 +28,7 @@
             ],
         },
         {
-            text: "{% trans 'Let\'s create a new group!<p class=\'notification is-warning is-light mt-3\'>Click the <strong>Create group</strong> button, then <strong>Next</strong> to continue the tour</p>' %}",
+                text: `{% trans "Let's create a new group!" %}<p class="notification is-warning is-light mt-3">{% trans "Click the <strong>Create group</strong> button, then <strong>Next</strong> to continue the tour" %}</p>`,
             title: "{% trans 'Create group' %}",
             attachTo: {
                 element: "#tour-create-group",
@@ -99,7 +99,7 @@
             ],
         },
         {
-            text: "{% trans 'Once you\'re happy with how everything is set up, click the <strong>Save</strong> button to create your new group.<p class=\'notification is-warning is-light mt-3\'>Create and save a group to continue the tour.</p>' %}",
+                text: `{% trans "Once you're happy with how everything is set up, click the <strong>Save</strong> button to create your new group." %}<p class="notification is-warning is-light mt-3">{% trans "Create and save a group to continue the tour." %}</p>`,
             title: "{% trans 'Save your group' %}",
             buttons: [
                 {
diff --git a/bookwyrm/templates/guided_tour/user_profile.html b/bookwyrm/templates/guided_tour/user_profile.html
index 7c08233dd..7d7ebe242 100644
--- a/bookwyrm/templates/guided_tour/user_profile.html
+++ b/bookwyrm/templates/guided_tour/user_profile.html
@@ -28,7 +28,7 @@ tour.addSteps([
         ],
     },
     {
-        text: "{% trans 'This tab shows everything you have read towards your annual reading goal, or allows you to set one. You don\'t have to set a reading goal if that\'s not your thing!' %}",
+        text: `{% trans "This tab shows everything you have read towards your annual reading goal, or allows you to set one. You don't have to set a reading goal if that's not your thing!" %}`,
         title: "{% trans 'Reading Goal' %}",
         attachTo: {
             element: "#tour-reading-goal",
@@ -97,7 +97,7 @@ tour.addSteps([
         ],
     },
     {
-        text: "{% trans 'The Books tab shows your book shelves. We\'ll explore this later in the tour.' %}",
+        text: `{% trans "The Books tab shows your book shelves. We'll explore this later in the tour." %}`,
         title: "{% trans 'Books' %}",
         attachTo: {
             element: "#tour-shelves-tab",
@@ -120,7 +120,7 @@ tour.addSteps([
         ],
     },
     {
-        text: "{% trans 'Now you understand the basics of your profile page, let\s add a book to your shelves.<p class=\'notification is-warning is-light mt-3\'>Search for a title or author to continue the tour.</p>' %}",
+            text: `{% trans "Now you understand the basics of your profile page, let's add a book to your shelves." %}<p class="notification is-warning is-light mt-3">{% trans "Search for a title or author to continue the tour." %}</p>`,
         title: "{% trans 'Find a book' %}",
         attachTo: {
             element: "#tour-search",